Bimbo / Bimbo / Publicis
2022
Pop queso Cheddar
From the explosion of a Pop Queso Cheddar bag, we can see how our hero popcorn is coated with the main ingredient of this flavor: Cheddar!
One of the challenges we encountered in the development of this project was to simulate the cheese explosion upon hitting the popcorn in order to see its coating. The product tastiness itself was achieved by the photogrammetry process we choose to follow, since all animated popcorns were scanned.
How did we create this?
The direction is Key!, We have a very strong Creative / Art direction department and they are involved in all of the production process, from ideation to execution guiding the 3D artist all the way to ensure the vision meets the quality that we deliver.
We have a food stylist guiding the look development making every product looks as tasty and beautiful as it can be.
We made a pre selection and casting of real popcorns, then we scan the hero ones and make little adjustments to make sure the 3D digital twin looks even better than the real product and that it can be used in different light environments.
