libera tu poder
emperador / Vector B / pepsico
For this new re Launch of a long time classic, the client approach to us with a requirement of making it as tasty as possible, so we took a Photorealistic approach to the creation of the cookies with a super High resolution scan of a real thing to capture the indulgence and tastiness that only the real food can bring.
Then we created a several dozen iterations of Small Scale simulations to recreate the exact effect that we where aiming for.
How did we create this?
The direction is Key!, We have a very strong Creative / Art direction department and they are involved in all of the production process, from ideation to execution guiding the 3D artist all the way to ensure the vision meets the quality that we deliver.
