Bimbo / Bimbo / Publicis
2022
Pop karameladas
From the explosion of a Pop Karameladas bag, we can see how our hero popcorn is coated with the main ingredient of this flavor: Sugar Caramel!
One of the challenges we encountered in the development of this project was to select the right consistency for the caramel simulation in order to see an appealing popcorn’s coating. The product tastiness itself was achieved by the photogrammetry process we choose to follow, since all animated popcorns were scanned.
How did we create this?
The direction is Key!, We have a very strong Creative / Art direction department and they are involved in all of the production process, from ideation to execution guiding the 3D artist all the way to ensure the vision meets the quality that we deliver.
We have a food stylist guiding the look development making every product looks as tasty and beautiful as it can be.
We made a pre selection and casting of real popcorns, then we scan the hero ones and make little adjustments to make sure the 3D digital twin looks even better than the real product and that it can be used in different light environments.
