Tennessee Department of Tourist Development © / VMLY&R / The Garage 2023

Build Your Adventure

The most amazing and challenging project of 2023, “Build your Adventure” Commercial as part of the Toy’s Catalog project for Tennessee Playcation was a fun but complex production for which we conceptualized and develop more than 30 different scenarios and their  characters, representing families visiting the most iconic places in Tennessee in order to bring to life all the physical toys build out by our client and reflect their passion for their State.

HOW DID WE CREATE THIS?

The direction is Key!, We have a very strong Creative / Art direction department and they are involved in all of the production process, from ideation to execution guiding the 3D artist all the way to ensure the vision meets the quality that we deliver.

ANIMATIC

STORYBOARD

MAKING OF

CONCEPT DESIGN

STYLE FRAMES

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Pop Karameladas - CGI Tabletop