Takis Volcano was a production of 4 commercials plus its corresponding digital pieces, where we had to create a huge strategy to develop the campaign identity of all of them. The characters had to capture that annoying feeling you get when someone takes your Takis Volcano. Not only were the characters funny and challenging, but also the product demos for which we developed many Takis explosions, cheese simulations and a melted cheese dip for all product shots in the campaign.