Bimbo / Santos Films
Panditas bomba
One of the main challenges while working on this project was the texturing of the Panditas bear gummies, and the creation of an accurate shader that reflected its chewiness and glazed, adaptive enough so it could be used and composite over live action material, as well as in a traditional 3D animation demo.
The direction is Key!, We have a very strong Creative / Art direction department and they are involved in all of the production process, from ideation to execution guiding the 3D artist all the way to ensure the vision meets the quality that we deliver.