Chokis Pride
Pepsico / Pepsico
Chokis joined the LGBT Pride Fest, celebrating the entire month of June with a collection of pieces inspired in the acceptation and inclusion desire of: chicas, chicos, chiques, Chokis! This Motion design pieces and 2D hand drawn classic animation carry the Pepsi message, which in collaboration with El Museo de la Memoria y Tolerancia, wanted to give to consumers the Idea of “The world is a better place with your spark”
HOW DID WE CREATE THIS?
The direction is Key!, We have a very strong Creative / Art direction department and they are involved in all of the production process, from ideation to execution guiding the 2D artist all the way to ensure the vision meets the quality that we deliver.