Unilever / Teran/TBWA
Rexona Clinical woMen
With this full 3D project, the development of soft and creamy textures was sought through which a product particle moves until it enters between the microfiber threads.
One of the challenges faced here was the development of the appearance of the texture and behavior of the cream and the threads through which the particle passes.
The direction is Key!, We have a very strong Creative / Art direction department and they are involved in all of the production process, from ideation to execution guiding the 3D artist all the way to ensure the vision meets the quality that we deliver.
