Endotheia: Expanding Possibilities in Medical Robotics
NISHA MEDICAL / endotheia / 2025
NISHA Medical entrusted Ool Digital Studio with visualizing the potential of Endotheia, a groundbreaking medical device that adds 360-degree mobility to traditional endoscopes. This innovation enables intricate maneuvers previously unattainable, with applications in cardiac, brain, and other delicate surgeries. Our challenge was to craft an engaging, easy-to-understand story that showcased the device's full potential to attendees at a prestigious medical robotics conference.
Research & Collaboration: Extensive trial and error pushed us beyond our comfort zone. Partnered with engineers, medical professionals, and renowned Harvard medical illustrator Paul ____Apellido___ to ensure anatomical and technical accuracy.
Process Highlights:
Developed an animatic to structure the narrative.
Created detailed style frames capturing textures and forms of a tiny device.
Utilized VFX to illustrate complex actions, such as the precise destruction of kidney stones.
This project challenged us to explore new frontiers beyond advertising, diving into the world of medical technology.
With experience, creativity, and advanced technology, all possibilities are within reach with one strategic partner.
At Ool, every challenge is an opportunity—Ool Possibilities, One Partner.
